The videos made for the IBA Miles card – the new product of the International Bank of Azerbaijan – are one of our remarkable works. Initially, we presented the product with 3 short videos, which were a continuation of each other. They were executed in 2 stages.
Firstly, to attract people’s attention to the new product, we presented teaser shots of 2 videos with the “Soon in the skies” slogan. Content and elements of the videos were about travel, which was of course, related to the concept.
When we revealed the official video, it completed the idea of the teaser and the topics became more explanatory with the presentation of the card. The videos got a total of about 1 million views on social media networks.