We made a fun and local video for Rastishka – a product of the world-famous Danone brand. The main purpose when making a video was to highlight the benefits of Rastishka in strengthening bones and promoting healthy growth in children. To this end, we created a story in which national dances are at the center. Because the bones have to be very strong to perform the complex movements of these dances. Combining national elements with product advantages helped us create an attracted video for the Azerbaijani market.
As a result, we engaged the targeted audience's attention, and the video became one of our most successful works.